ARAG is the leading legal protection company in Italy, present on the market for more than 50 years. It belongs to a German insurance group with offices in 15 European countries, in the United States, Canada and Australia.
In organizations with sales network there are common problems, like the difficulty for the Headquarter to share with its Agencies the communication material produced, also following the requests for customization of individual partners. At the same time, the Agencies have difficulty in finding the precise guidelines and indications for the self-production of promotional and institutional material, as well as difficulties in technically implementing or supervising the creation. There are also economic difficulties to remain compliant and consistent, complexities that lead to compromises and errors.
Arag's request had these objectives:
Objectives in general
For Arag we have configured an application of Brand Hub that allows the oversee of all communication activities of the Headquarters and related Agencies, ensuring respect for the corporate corporate rules and governing costs and processes.
The application has been integrated with the ARAG2web portal by identifying a single sign-on mechanism between the two.
Then, several figures have visibility and permissions depending on their role:
Each one easily finds the communication materials available and orders them to the Head Office according to the own needs.
A automatic layout system has also been implemented with which the agency can select from a panel the products it intends to promote locally.
The application provides a system for supervision, verification and approval of the communication material and offers made by the dealer network.
Agencies benefit from the commercial strength of the marketing campaigns implemented by the Head Office and can take advantage of remote production services. The integration with the Business Intelligence module allows to monitor the network activities by time period, by agency, by product, by value and by other modes defined in the start-up phase.
With this solution the headquarters in Arag:
Market / Finance, Franchising
The Italian legal protection market is growing and there are customized policies for specific targets. A tool like eTEAM makes it possible to maintain a fruitful link with the network of agencies and offer increasingly targeted policies to clients.