Digital Asset Management for Panaria

Digital Asset Management enriched with PIM functionality for a widespread definition of the communication assets.

Panariagroup Industrie Ceramiche S.p.A. is an Italian multinational group, world leader in the production and distribution of ceramic surfaces for floors and walls. It is present in Italy, Portugal, United States, India, and with sales in over 130 countries worldwide through a wide and capillary sales network.


The management of communication materials with all the offices around the world, in addition to external requests (magazines, press offices, newspapers, trade fairs...) an increasingly complex activity, both for the time required to collect the materials and to send them. For this reason, it has become necessary to centralize all the images in a single Digital Asset Management.


In order to efficiently manage all the company's digital resources (documents, images, files of various kinds), the Digital Asset Management module of eTEAM has been implemented. It became essential to share and transfer any type of communication asset to customers, suppliers, collaborators, partners and other subjects outside the company. 

More than 30,000 assets have been centralized. Customised levels of access and visibility have been created according with the brand to which they belong: technical drawings, photographs set, projects, press...

The characteristic of eTEAM’s Digital Asset Management configured for Panaria is the defined and widespread classification of the assets: each file is associated with numerous text fields, updated daily through an automatic import of Excel files. 

With this configuration eTEAM also performs the function of Product Information Management.




Digital Asset Management has features that make it a winner for an organization such as Panaria Group:

  • Centrality and cost reduction
    • Managing the entire library of digital documents provides great advantages in terms of search and use compared to hard drive management. Digital content is optimized and production costs are reduced.
  • Access and distribution
    • The access and use is configured and the user may access with specific credentials and permissions. The distribution of digital content on the web is dynamic, immediate.
  • Conformity and Brand Management
    • Guaranteeing and controlling access to data ensures that the assets are used and distributed according to the guidelines. Subsidiaries, agency, employees, partners, customers and suppliers can access the files for which they are responsible.
  • Efficiency
    • Using Digital Asset Management as a database that integrates with the mainframe and creative applications, automates and speeds up the workflow. It eliminates repetitive tasks and manual errors and improves operative workflow and collaboration.

Market / Industry, Corporations

A solution such as eTEAM allows to govern the assets of 8 brands present in more than 130 countries and a commercial network of more than 1,000 people.

This is an example of the potential of eTEAM.
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Centralizes, enhances and distributes your product data