Smeg Group is internationally recognized as an excellence of the Made in Italy, thanks to a corporate culture of extreme attention to the quality, technological content and design of the products.
Smeg becomes an international group, present with direct branches in all continents and the headquarters has the need to coordinate the communication in the different countries, in order to eliminate the strong diseconomies by dispersive management of communication materials.
To complete and manage this transformation, it was indispensable to digitalized all its images and contents. Smeg already had a platform where employees and collaborators from each country, accessed to download the communication materials of their competence with a constantly increasing of access and users.
New means of communication has influenced, in the meantime, the behaviour and expectations of both customers and users of the platform. In fact, for each product, much more information and images are produced, furthermore adapted to the different strategies, distribution channels, devices and type of customer.
All this made necessary to implement a new Digital Asset Management, fully developed under the practical, technological and UX aspects, capable of improving collaboration and communication within the group and with external suppliers.
The main effort in the development of the new Digital Asset Management was based on three guidelines:
The MEDIA HUB, based on the eTEAM’s DAM module is optimized for the latest browsers and mobile. It features advanced search filters with different parameters, sharing of downloads, communication files available in different formats, according with the final use. The graphic interface aspect and the methods of use, are in line with the most advanced image databases.
It is currently used by almost 2000 users, the assets are around 180,000 and the daily accesses are hundreds.
A team is dedicated to assisting clients in the successful use of Digital Asset Management.
MARKET / Industry, International