If you work in marketing more than once you have dealt with this topic, perhaps you have already tried several, without finding the one that fully meets your needs. The choice is not easy because it involves multiple departments.
It involves marketing, and generally this is where the demand for a communication management system starts. It involves the IT department, especially if the DAM is installed in the company. Finally, being by its nature an organizational project, it involves the whole organization of the company, with tasks or tasks that must be distributed among the staff and sometimes with the creation of new figures.
What does a DAM system consist of.
DAM is the activity of archiving, indexing, maintenance and distribution of digital assets, where assets are: images, video, audio, documents, in other words, everything that can be digitized. A digital asset has its own life cycle that can be divided into: creation, evaluation, use, archiving. Its use can create added value for the organization that owns it, for this reason, the importance of DAM is greater the more assets in the company.
The basis of this system is a dedicated hardware and software architecture. After a careful analysis, in which the roles of the people involved are established, the procedures governing the management and distribution of assets, you can choose between two modes:
But what is a DAM in the company for?
The DAM allows you to organize your digital archive and use it more efficiently throughout its life cycle. In addition to internal management and consultation, a Digital Asset Management system is essential to transfer any type of asset to clients, suppliers, employees and other figures outside the company.
What are the main features of a DAM?
A company can stay without DAM?
The volume of digital content continues to grow and, according to some research, over 30% of the content that a person manages during the working day is composed of multimedia assets. In the absence of a management system the problems are well known:
The adoption of Digital Asset Management is an increasingly necessary choice. Almost always it is a customized project, tailored to the company, possibly able to interact with the production system of catalogues and price lists, therefore able to replace images or product sheets automatically.
A true Digital Asset Management must not be a closed system but a solution capable of dialogue and expansion, growing together with the company.