One of the main problems encountered by companies concerns the availability of product information. These are often managed and located in different offices, sometimes even outside the company itself. Finding this information is a considerable waste of time and sometimes, the information that can be retrieved is not even up to date
This is because in every company the data has become a strategic asset and thanks to the Product Information Management (PIM)it is possible to centralize the information of the products by distributing it uniformly to the various company departments (marketing, sales, production, etc.). All product information is taken from a single archive and made available to company departments in real time. In this case, efficiency, data certainty and control are guaranteed.
PIM is a collaborative platform, an online work table that facilitates work between different parts of a company. By setting up a workflow adapted to the company's needs and operations, all figures benefit. The eTEAM PIM natively integrates the concept of DAM, Digital Asset Management, i.e. everything related to the creation, modification and management of multimedia content within its platform. Developed to help all departments involved in the production of communication material, digital and paper, the Product Information Management (PIM)is equipped with automatic self-design and workflows that integrate information between the different figures, internal and external to the company:
CIO / Innovation Manager
IT Director needs homogeneous and centralized data to support his digital transformation strategy to achieve the objectives defined at the company level.
CTO / Technical Director
It needs new technologies that are easy to implement, scalable, high performance, integrable with other software to improve the competitiveness of the company.
CMO / Marketing Director
He wants to create personalized, engaging and satisfying digital and online shopping experiences through the effective and efficient distribution of content.
Marketing area processes a variety of rich media content and needs to govern the sharing with colleagues, partners, designers.
External and creative agencies
Photographer, graphic designer, illustrator, web designer, videomaker. For each of these roles a PIM solution streamlines the asset search processes, ensures the storage of multiple versions, facilitates review and approval, ensures quality and consistency of the brand image.
Project management is enhanced in the agile assignment of tasks and roles, the creation of deadlines and budgets, and the expansion of the level of collaboration and sharing of responsibilities within a project team.
IT manager identifies solutions of this kind as the most secure, robust, scalable and highly integrated choice for archiving and sharing the company's digital assets.
4Flying has developed a series of specific solutions able to centrally manage and organize all product and mass asset information of the entire communication, thanks to its eTEAM software, able to adapt and integrate with existing creative workflows and corporate information systems. If you want to know what a PIM is and to deepen the different solutions, please contact us.