Catalogue, brochure price list, company profile... these are the timeless presentation and promotion materials that any company, from the smallest to the largest, produces several times. They are communication and marketing tools that were born and established when the web did not exist and still retain an undoubted value.
Now the catalogue is always realized with the use of various DTP software, therefore in digital mode, but the finished product can be of two types:
The printed catalogue is still a valid sales tool today. It may have suffered some reductions in distribution or collation but it has considerable advantages:
For the digital format, only the cost of layout of the graphic is taken into account and the printing cost is totally eliminated.
In the case of changes, additions or deletions of products, the updating of the catalogue is immediate. Any errors or typos can also be corrected quickly.
Multimedia elements, such as videos and animations, links to other in-depth information sheets and contact forms can be included in the digital catalogue.
The publication is always online and can be consulted at any time and with different types of devices, mobile or desktop.
In contrast to paper, with a digital publication you can get a lot of information, such as consultation time, most viewed products, geographical and demographic data.
As we have seen, both have advantageous features and it is difficult to make a choice. The truth is that both are to be used, perhaps modulating the print copies according to actual market needs, industry, target audience, product type. In some cases a digital catalogue will be preferable, in others a printed copy will be preferred.
Whatever the choice, in the process of creating a catalogue figures from sales, marketing, IT and the graphics department are involved. The latter can be internal or external (communication agencies or freelance). In general, it is always the marketing department that pulls the strings, which has to deal with a good deal of stress and, unfortunately, also take responsibility for many mistakes.
With eTEAM the production of the catalogue, the price list and all the company communication material becomes a team game. The production of these materials, in fact, is part of a workflow made up of several phases, each of which is assigned to the different people involved. Thanks to the integrated DMS (Document Management System) module, those responsible for producing the catalogue can monitor the progress of the work at any time through a dashboard that highlights critical points.
With the adoption of eTEAM and its automatisms set on customised workflows, our international customers are able to manage the production of catalogues with thousands of references, in all languages and for the different markets of the world.
The paper vs digital dichotomy is overcome because in eTEAM any type of publication can be managed, such as:
From a single platform, following a tailor-made workflow, you can produce, edit and update any type of documentation.
Centralize and streamline the creation of new artwork to reduce errors.
Advanced Digital Asset Management for branches, offices abroad and an extensive sales network.