How to choose a Digital Asset Management


Digital Asset Management is an important choice for any company. Let's evaluate it together in 5 points.

The intelligent choice of a DAM solution allows you to create value throughout the entire resource cycle and improves collaboration inside and outside the company.

The DAM, which stands for Digital Asset Management, is the integrated system for centralized strategic content management. It intelligently organises, indexes and stores digital content of all kinds: images, documents, graphics, video, audio, etc.

The production of these contents requires time and work and for this reason they are defined "assets", that is, resources that take on value when they are indexed, searchable and accessible in the right format and when needed.

A Digital Asset Management capable of managing digital assets correctly and intelligently leads to better use of time in the company and therefore increased productivity. But the biggest advantage, which is often underestimated, concerns the protection and preservation of the company's digital media assets, an asset that would be lost without the adoption of a DAM.

But what are the considerations to make before buying a DAM? Here they are five:

  1. Conservation.
    Do you already have DAM systems or cataloguing software within your company that have proved ineffective? A good Digital Asset Management must be able to preserve the cataloguing work done and not disperse anything of what has been done.
  2. Scalability.
    From a simple image repository to a communication platform for a large multinational company. It is important that the choice falls on a scalable and flexible type of Digital Asset Management, able to adapt to any size, budget and type of use.From a simple image repository to a communication platform for a large multinational company.
  3. Integration.
    Digital Asset Management must intelligently integrate with the organization's existing infrastructure, improve workflow, approval steps, collaboration and version control.
  4. Infrastructure.
    Digital Asset Management must be compatible with existing and modern infrastructure, it must take advantage of the cloud and mobility to facilitate access and sharing between all teams, wherever and whenever they need it. It must provide robust security features and the ability to reach and be operational by multiple people.
  5. Adoption.
    Digital Asset Management must be adopted by all internal and external teams, with different credentials and degree of accessibility. It must allow better reuse of resources, avoid duplication of effort and rework and reduce the number of digital resources created but never used.

The Digital Asset Management integrated in eTEAM responds to all these features, is high performance and capable of handling hundreds or millions of images with the same level of efficiency. The result of a research is always immediate and this leads to a drastic reduction in downtime.

Do you want to know more?

View how it is used by large groups such as Smeg, MASI Agricola S.p.a, Whirlpool, Gyproc and established large-scale retail chains such as Alì Supermarkets.

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eTEAM helps companies in every industry manage media assets and product data and integrate them into their own multi-channel communication
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